Want A Highly Experienced
Google Ads Manager?
If you want the best results you can possibly achieve from your Google Ads campaigns - I'd love to help
“Claire has helped me create a lead facility that quite simply works. I was having to constantly contact my existing clients and now I have clients come to me which is not only amazing and refreshing but keeps a smile on my face in these uncertain times. I would highly recommend Claire and he skills in google ad words”
David Nicholls
Will Writer and owner of David Nicholls Associates
“In the short time we have worked with Claire, we have seen a dramatic increase in sales. Google ads, Facebook ads, Twitter ads, Linkedin ads make a HUGE difference. Claire knows so much about all of them. She even does our email marketing for us now. Digital marketing is complex and time-consuming. I'm so glad we found Claire to manage it all for us”
Kathleen Jasper
Teacher Educator
"Claire's approach is so completely flexible, it allowed us to get the benefit of individual 121 coaching AND private Adwords account consultation optimising our campaigns all in one! In fact, Claire was so great, we've invited her to consult on-going for names.co.uk."
Stephen Ewart
Commercial Director at Names.co.uk
“I hired Claire to assist me bringing in leads via Google Ads for the conveyancing arm of our business – with her assistance the campaign has been extremely successful.”
Flor McArthy
Leading Irish Lawyer
"No wishy-washy stuff; just practical step-by-step advice that resulted in my closing thousands of pounds of business on a regular, repeatable and measurable basis. By far one of the best investments in training I have ever made."
Tom Mallens
Sales Trainer
"Since using your education program, taking your advice on my account review and using the tools recommended, our lead generation quality has improved, bounce rate has dropped and we have seen savings of over £10,000.00 !"
Graham Wilkinson
Managing Director Of Hampshire Flags
"Claire provided me with Google Adwords training – and it added £50,000+ per year immediately to my turnover."
Laura McCrum
Director Of Cribbs Of Cribbs Business Centre
"Claire’s knowledge of Google ads is vast and I am really enjoying the training she is giving me, she makes it simple to understand. I would happily recommend her if your business is needing support on setting up a campaign or you need to learn how to do it yourself."
Jacqui Marola
Owner of Jam Hair
"Claire taught me how to create and manage Google Ads accounts 4 years ago. I'm still making money every day from the skills and advice she gave to me. Thank you so much, you have shaped my business and I'll always be grateful for your support!!"
Daisy Foster
CEO at Digitool
"Found Claire via a google and media search and can only speak highly of her services. Very happy with the progress to date. No hesitation in recommending Claire"
Tim Smith
General Manager of Master Cars Hitchin
"Claire Jarrett has been an awesome mentor and a pleasure to work with. She is succinct, informative and makes the content easy to digest. Her coaching has enabled me to propel my Google Adwords business to stratospheric heights!! Thank you Claire."
Laura Moxham
Owner Of YBA PPC (Top 3% Of Google ads Agencies)
"I have hired Claire on a number of occasions now to help me take my marketing business to the next level. Claire's knowledge is second to none and the value she gives her clients is immense. My business wouldn't be at the level it is, if it wasn't for Claire!"
Emma Melhuish
Digital Marketer
Fed up with Sub-Standard
Google Ads performance?
If your Google Ads campaigns aren't performing - this can be down to a number of reasons.
Here are just a few of the mistakes I see in the Google Ads accounts I audit:
Poor choice of keywords
Are the keywords you're bidding upon “buying keywords”? Or is it possible that you're wasting your budget on keywords that are unlikely to convert into buyers? This "key" mistake is made by nearly every account I audit.
Low Quality Score
This metric between 1 and 10 is awarded by Google to every single keyword. A lower score means you will pay more for every single click, and if your score is too low your ads will fail to appear in the top of the Search results.
Failure to track the leads correctly via Conversion tracking
Every action a prospect can take on your website should be tracked. Phone calls, web form submissions, appointment bookings, and many more. They all need to be tracked.
Allowing Google to run the show
Google’s automation is taking over, and you may not even realise it. Google even creates ads for you if you haven't turned off this feature (sounds crazy? I see this each week, even in accounts being managed by agencies!) Or perhaps you or your team have been applying Google's recommendations as you've presumed they would have your best interests at heart? Sadly I've seen many instances where Google suggests poor recommendations that do nothing but waste a client's budget.
Incorrect bidding strategy
Are your campaigns using manual bidding or automated bidding? Whichever you choose depends on the amount of conversions within your account and your overall budget. Choosing the right type of bidding is essential.
Failure to retarget traffic correctly
Did you know that it's possible to retarget your Google Ads traffic across Facebook, Instagram, LinkedIn, Twitter, and YouTube, all for just a couple of pounds or dollars per day? Every business needs a well-implemented retargeting campaign across all networks - even if you're only paying for traffic on Google.
Failing to add negative keywords
Are your ads showing for terms you don't want to appear for? On an ideal basis - your list should contain at least 500 negative keywords with more being added on a weekly basis. The proper use of negative keywords will increase Click Through Rate and quality score - meaning you'll pay less for every lead.
Want my help with your Google Ads account?
Consultancy:
Would you benefit from having someone take a look at your Google Ads strategy - and consult with you to pinpoint exactly what's going wrong?
Coaching:
I've been coaching Google Ads since Nov 2007. I developed the world's first face to face Google AdWords training courses and DVD sets in 2008. Since then I've trained over 38,500 people how to use Google Ads effectively (on webinars, online courses, at conferences, and face to face).
I will personalise my coaching for you - whether you're a CEO / Small Business Owner/ Marketer or Digital Agency.
Full Management services:
Perhaps you'd like my team and I to manage your account? This service is only available alongside my Google Ads consulting services to ensure we truly understand your objectives and create a winning strategy. I guarantee that I will be the one you speak with each week about your account.
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